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As part of Pacific Press' comprehensive rebranding following the redesign of their two newspaper mastheads, ravendesign.ca was retained also to develop new designs for the street vending boxes throughout The Vancouver Sun's distribution area.
Our team researched, explored and presented a wide variety of design options, illustrating them as scale models and as photo-montages showing how they would fit as street furniture into the typical street sidewalk landscape. Finding a delicate balance between attracting attention
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without adding to the public domain's 'visual clutter' was the design goal. After much discussion, experimentation and focus sessions with the public, the preferred branding with the new mastheads was implemented throughout the lower mainland.
Client: Pacific Press
Location: Lower Mainland area, BC
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