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LANDMARK AND BENCHMARK
Prominently located on Piccadilly, one of London's most prestigious shopping streets, this is a prototype for the first of JVC's European hands-on, customer demonstration facilities, displaying a wide range of consumer electronics, video and audio recording plus editing and play-back. This, along with many of the other contemporary components that make up today's entertainment systems, attracts the public to this dramatic retail environment. Customers are encouraged to use and experiment with the latest audio and visual technologies within the
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various showrooms and purpose-built sound studio and control room. Much attention was given to ensuring that the products and display units were accessible, user friendly and secure, yet welcoming and eye catching.
This facility has become both a local London landmark and benchmark for similar technology manufacturers and product retailers.
Client: JVC Electronics
Location: London, UK
Square Footage: 4,000
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